To find ideas, find problems. To find problems, talk to people.”
Julie Zhou
If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.
Steve Krug
Fail often, fail fast.
Don Norman
If we knew what we were doing it wouldn’t be research.