Portfolio

Effective product development hinges on identifying a core problem and a design opportunity. My focus is on deeply understanding user needs and pain points through robust discovery, then translating these insights into intuitive and accessible application designs. Through an iterative process of validation and refinement, I build products that are not just functional and delightful, but genuinely solve user problems and drive value, user adoption and satisfaction.

Edwin David Logo
  • The best user experience starts with you and me.

    - Ed

  • Simplicity is the ultimate sophistication

    Leonardo da Vinci

  • To find ideas, find problems. To find problems, talk to people.”

    Julie Zhou

  • If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.

    Steve Krug

  • Fail often, fail fast.

    Don Norman

  • If we knew what we were doing it wouldn’t be research.

    Albert Einstein